Our Story

How it began…

In May 2019 “Adam Peaty Race Clinics” was born. The concept was created by Adam Peaty and his training partner at the time, Edward Baxter. When planning the first tour of clinics the aim was to revolutionise the normal “swim clinic” and make it something that people had never seen before and do something that is often missed out in the swimming world… teaching young swimmers how to RACE.

The first tour took place in August 2019 and saw the Race Clinics Team visit five different locations for five consecutive days all around England. From Bath all the way up to Cumbria, this tour also included a visit to Adam’s old stomping ground in Repton, Derbyshire. While running these clinics the team realised they hadn’t just revolutionised the typical swim clinic but also the way attendees viewed the sport of swimming as a whole. We knew the experience we had created was something that had never been done before.

The story continued…

Following the postponement of the 2020 Olympics, came the inevitable postponement of the Race Clinics Tour planned for after the Olympics. The team had over 40 clinics planned worldwide which included not only the UK but also tours in the US and Asia.

With this cancellation, the team focused on the areas they could control and continued offering world-class support digitally through the innovative AP Plus platform (hyperlink to the AP plus page). We then took this a step further in December 2020 offering the first virtual Race Clinic. This featured some incredible new additions to the race clinics offering including race analysis with Ed, now a member of Adam’s coaching team, a conversation with his performance psychologist, a land training session that Adam completed with all the attendees and a live Q&A for both the swimmers and parents.

2021 saw the first 10-day UK tour for the newly branded AP Race Clinics Team with one clear focus… making sure every single athlete, parent and coach left the Race Clinics being… Better Than Yesterday.

The future…

As we look forward to running a huge range of different formats of Race Clinics including versions run by our AP Athletes, Masters Clinics and our Ultimate Race Clinic which is run exclusively at the London Aquatics Centre we are incredibly excited about the future. We have a world-class team who have built the very best experiences in the world and have one simple goal for anyone attending a Race Clinic, to help you become… Better Than Yesterday